AI content detectors are everywhere now. Google says they do not penalize AI content. But they do penalize low-quality content. Here is what smart marketers need to know.
Tools like GPTZero and Originality.ai claim to detect AI writing. Their accuracy varies wildly. False positives are common. No detector is reliable enough to be definitive.
Google cares about quality, not origin. AI content that provides genuine value ranks well. AI content that is thin, repetitive, or unhelpful gets filtered. The same rules apply to human content.
We use AI as a starting point, not the finish line. Every piece goes through human editing, fact-checking, and brand voice refinement. The result is content that is better than either human or AI alone.