Each social platform has unique AI capabilities for advertisers. Here is how we leverage platform-specific AI features to maximize results for our clients.
Meta (Facebook and Instagram)
Advantage+ campaigns use Meta's AI to optimize targeting, placements, and creative simultaneously. We feed it diverse creative assets and let the algorithm find winners. Results: 32% lower CPA vs manual campaigns.
TikTok
TikTok's Smart+ campaigns use AI to generate ad variations from your assets. Combined with our AI creative tools, we produce native-feeling content that performs 3x better than repurposed content from other platforms.
Performance Max campaigns leverage Google's AI across Search, Display, YouTube, and Discovery. We layer our own AI optimization on top for an additional 15-20% performance lift.
LinkedIn's Predictive Audiences use AI to find B2B buyers likely to convert. We combine this with our own intent data models for highly targeted B2B campaigns.
