Traditional retargeting follows people around the internet with the same ad for weeks. AI retargeting is different. It serves the right message at the right moment to move people forward.
AI determines where each person is in their decision journey and serves content appropriate to that stage. Browsing? Educational content. Comparing? Competitive advantages. Ready to buy? Direct offer.
AI calculates the optimal number of exposures for each individual before message fatigue sets in. Some people need 3 touchpoints. Others need 12. AI figures out the right number.
AI connects user behavior across devices to deliver a seamless retargeting experience. The journey starts on mobile, continues on desktop, and converts wherever the person is most comfortable.