ChatGPT changed the conversation about AI in marketing. But most teams are barely scratching the surface. They use it for basic copywriting when it can do much more.
Strategic Applications
Use ChatGPT to analyze competitor positioning, generate campaign briefs, brainstorm creative concepts, and build customer personas from data. These strategic applications save more time than writing social captions.
Building Custom Workflows
The real power comes from building custom GPTs trained on your brand guidelines, past campaign data, and customer insights. A generic prompt gives generic results. A tuned system gives branded, strategic outputs.
What Not to Do
Do not publish AI-generated content without human review. Do not use it for final creative decisions. Do not assume it understands your brand. Treat it as a fast junior team member that needs oversight.
